Kim Kardashian Puts a Sexy Spin on Summer's Favorite Color with Her Sooo Fire Collection

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A sun-kissed, bronzed, and fiery look is what Kim Kardashian West is feeling for the hot Summer months. While neutral beauty looks have certainly become her signature, Kardashian West’s exploring a more colorful palette this season with her KKW Beauty Sooo Fire Collection launching on Friday, July 19.

The new collection includes a 10-pan eye-shadow palette, three eyeliners (a bright gold, toasty amber, and shimmer bronze), and three lip glosses (a shimmer pale pink, vibrant coral, and gold-flecked burgundy) inspired by the warming colors of the fire emoji (🔥) — one which Kim is very familiar with as it often fills the comments sections of her steamy photos.

A sunset palette is definitely trending across fashion and beauty this Summer. Track back to December when Pantone announced “Living Coral” as their color of 2019, and now orange is unofficially the new neutral. Kendall Jenner has frequently been spotted wearing the sunny shade, as has Shay Mitchell and Selena Gomez.

As far as color trends are going at the moment, we’ve been caught between our love of neons and neutrals. Orange is the only color that can bridge these two extremes. It has the vivid, vibrant energy of neon while at the same time appealing to the calming connection that neutrals have to the natural world — think a sunset, a fire, a coral reef, or an expansive desert. We absolutely love watching this toasty shade take off as Summer’s favorite color.

Kim Kardashian’s new Sooo Fire Collection launches on Friday, July 19 at 12 p.m. PT on KKWBeauty.com

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