The coronavirus pandemic is changing so many industries worldwide. One such change that is already taking place, thanks to Hanifa, is the move to make fashion shows more accessible by using 3D digital models to launch new collections online.
In an interview with Teen Vogue, Hanifa’s designer, Anifa Mvuemba, revealed that she already planned to launch her new collection, Pink Label Congo, online, but wondered if it was still the right move when the coronavirus pandemic changed everything. Mvuemba explained, “The news came out about how serious things were and I started to feel a bit anxious about everything going on. I started feeling like maybe it would be insensitive to create and share a new collection online while people were facing very difficult realities.”
With her designs, Mvuemba wants to celebrate the beauty of Congo, while drawing attention to the issues faced by people in the locale such as illegal mining.
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I hope you all were tuned in last night to see the young and talented @hanifaofficial who literally made ground breaking history?????? . . A 3-D digital fashion show!!! This is how you take something like a set back from a pandemic and let it propel you to achieve something bigger and better. This is the definition of innovation✨ . . . “At Hanifa we create for women without limits” ~Anifa She certainly did that last night by being a proud Black women educating people of the history of Congo through fashion? . . Who else broke their savings budget to make a purpose?!? ??♀️??♀️??♀️??♀️. . . . . #TheJoyofstyling #Fashion #Covid19 #BlackExcellence #InstaFashion #virtualstyling #FashionBlogger #Fashionista #StreetStyle #Stylish #WomensFashion #InstaStyle #LookBook #WhatIWore #FashionDiaries #Hanifabridal #FashionBlogger #LookBook #PinkLabelCongo #FashionWeek #FashionStyle #StyleBlog #FashionShow #StyleBlogger #StreetFashion #virtualstylist
Using 3D models is a natural next step for Mvuemba, who told Teen Vogue, “designing content using 3D models and now an entire collection has been a complete game changer for me.” And making the launch entirely digital has only been positive for the brand, as the designer revealed, “My decision to keep going could impact our customers for the better in ways I never imagined. That’s when I knew it was time.”
Instagram is also the great leveler when it comes to fashion, as Mvuemba explained, “We know that some people may never experience a fashion week or Hanifa showcase, so we wanted to show up for our audience where they show up for us on a daily basis. That’s when Instagram became the obvious choice.”
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