Kim Kardashian West Launches SKIMS

SKIMS is finally here.

After months of teasing and a brief rebranding stint, Kim Kardashian West launched her long-awaited shapewear and undergarment line yesterday, which has reportedly already made millions.

The new line brings “solutionwear,” or body-enhancing undergarments, to the forefront of the sartorial limelight. SKIMS makes use of the latest shaping techniques, from heavy bonded materials that smooth and flatter to a compression method that automatically cinches the wearer’s waist, to universally accommodate all body sizes.

“I rely on solutionwear to accentuate and enhance my body, shape, and silhouette,” Kardashian West said in a statement. “As my style changed and evolved, I found myself altering existing shapewear to work specifically for each look that I was going for. I knew I wasn’t alone in looking for the perfect shapewear and was inspired to turn my passion into something real that works for every body type.”

SKIMS garments fall under six categories: Seamless Sculpt, Core Control, Sheer Sculpt, Contour Bonded, Fits Everybody, and Mesh Intimates. Sizes range from XXS to 4X, and up to 5X in shapewear. You can also mix and match with nine color availabilities: sand, mica, clay, ochre, sienna, umber, oxide, cocoa, and onyx. also spoke to the SKIMS founder about her thoughts on all of today’s raging fashion trends, in an exclusive episode we called Kim’s Kourt. There, she weighed in on everything from exposed thong straps to the color pistachio green. What got the KKW stamp of approval? You’ll have to watch the video to find out.

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