Loose Women could face an Ofcom investigation following a discussion they had on Thursday's show regarding Chrissy Teigen.
Chrissy, 34, took to Instagram to shares the devastating news that she and her husband John Legend had lost their son, Jack, during pregnancy.
The former model shared several and white photos of herself and 41-year-old John in hospital with their baby boy.
One photo in particular showed Chrissy sat on the edge of the bed crying as she had just been told the heartbreaking news.
Discussing the photos on Loose Women, host Christine Lampard read out Chrissy's message of "deep pain".
Nadia Sawalha branded it "heartbreaking" and opened up about her own experience of miscarriage.
However, fellow panelist Carol McGiffin went on to to say that while she agreed that it was "so sad and so tragic", she felt "uncomfortable" seeing the pictures.
She said: "I have to say that I did feel a little bit uncomfortable looking at them because I felt like I was intruding in a way.
Chrissy Teigen shares heartbreak after newborn baby son Jack passes away
"I know that she's put them up there and I know that she's had a lot of followers and fans who care deeply for what's going on with her whole pregnancy up until yesterday but I just felt like this was not something I should be witnessing."
Carol continued: "I'm not judging her and saying that she's wrong to do it but I don't know, I just think that it's such a private thing.
"I kind of question if there are some things that you shouldn't have to share on social media. I don't know where we're going with all of this."
Jane Moore then went on to share her views, which again left viewers very angry and upset.
Jane asked: "Do you think it's the timing? Because it's very soon after it happened and I suppose that for me is the most 'oh' thing of it.
"I look and I think – she's going through the most painful of experiences and I'm thinking, is she in the right head space of that moment to make that decision to put it out there?"
She added: "Then again, I guess we're all different. Would I put that out there? No I wouldn't."
Many viewers dubbed their comments more "judgemental" than "helpful" and many have taken the step of complaining to Ofcom.
An Ofcom spokesperson confirmed that they will be looking into the scenes, after receiving 78 complaints.
"We are assessing these complaints against our broadcasting rules, before deciding whether or not to investigate," they told Metro.co.uk.
Meanwhile, many famous faces showed their support to Chrissy and John – including her 32.3 million followers.
Kim Kardashian wrote on: "We're always here for you and love you guys so much."
Hailey Bieber added: "I'm so so sorry. Thinking of you and John, praying for you guys and sending you so much love during this time."
Chrissy and John are also parents to four-year-old daughter Luna and son Miles, two.
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