Boy Smells Is the Cool Indie Fragrance Brand Bringing Unisex Scent to the Masses

In the short time the brand has been around, Boy Smells candles have become a staple of many a cool kid’s home. With scents like Cowboy Kush and LES, the vibe is decidedly ambiguous. Each scent feels strangely intimate and even a little sexy — and TBH, the packaging can’t be beat.

Yet what makes all of Boy Smells’ scents special is the dedication to being unisex. Founders (and IRL partners) Matthew Herman and David Kien set out to keep things gender neutral from the start. “Every [scent] we make combines traditionally masculine with the traditionally feminine,” Herman previously told POPSUGAR. “The reality is gender no longer defines a person as much as it used to.”

The new perfume launch stays true to this mission with five “genderful fine fragrances” that can (and should) be worn by anybody. They run along the spectrum, from deep and spicy with Suede Pony to floral and flirty with Rose Load — and each combines elements of masculine and feminine for some truly fun and interesting scents.

Keep reading for a breakdown of each scent in easy-to-understand terms so you can get to spritzing on your own.

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