Break Out Your Blush, Because Pretty Rosy Cheeks Are In and All Over Instagram

After a few years of what seemed like total beauty-world dominance by shimmery, holographic highlighter, blush is stealing the spotlight. It’s also the product most responsible for those flushed, perfectly rosy cheeks you’re seeing all over social media.

The product is popularly applied and blended in a soft and seamless way to give skin a healthy and radiant glow or really balance out a makeup look. However, more dramatic blush looks reminiscent of the ’70s and ’80s featuring brighter and deeper shades, and extended placement (like all the way up to the temples and onto the eyelids!), have been trending as well.

In other words, blush has the potential and power to be the focal point of your entire look, similar to lipstick, eyeliner, or eyeshadow.

Whether you’re classically applying the product to the apples of your cheeks or on the cheekbones via the TikTok facelift hack, both powder or cream blush will get the job done — and there are plenty of products out there to choose from.

Still need some convincing, or perhaps some inspiration? Find a few pretty blush-focused looks worth re-creating ahead.

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