The ad agencies behind the vaccine marketing

Good morning and welcome to Insider Advertising for February 11. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

  • The ad agencies behind vaccine marketing.
  • CNN’s potential buyers.
  • Mint Mobile’s marketing stunts.

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

Dr. Anthony Fauci is pictured above on November 19, 2020.Jabin Botsford/The Washington Post via Getty Images

All the ad agencies benefitting from HHS’s $115 million vaccine education campaign

  • Patrick Coffee and Lindsay Rittenhouse report that WPP ad agencies are leading the Health and Human Services’ vaccine education campaign.
  • The next stage will be a $115 million-plus effort to encourage people to get the vaccine.
  • The effort had gotten political as Democrats accused President Trump of turning the campaign into re-election “propaganda.”

Read the story.

Cable subscriptions for TV news have steadily decreased in recent years.Scott Olson/Getty Images

Wall Street thinks AT&T will eventually sell CNN — here are 13 most likely buyers

  • Claire Atkinson talked to executives across the media industry to identify potential buyers of AT&T’s CNN.
  • There’s a growing belief that AT&T could have to sell all or part of its media properties after spending billions on spectrum.
  • AT&T says CNN isn’t for sale, but analyst Craig Moffett says “everything is on the table.”

Read the story.

Mint Mobile

How Ryan Reynolds-owned Mint Mobile’s popularity is soaring on its irreverent and non-traditional marketing stunts

  • DTC mobile carrier Mint Mobile has grown revenue rapidly in part thanks to its irreverent marketing, reports Tanya Dua.
  • The Ryan Reynolds-owned carrier has used tactics like voicemails and holiday cards.
  • The company claims its strategy has helped boost revenue 50,000% over the past three years.

Read the story.

More stories we’re reading:

  • Netflix research finds that people decide within 5 seconds whether to keep watching a show (Business Insider)
  • A YouTube creator gained nearly 3 million subscribers from short videos as the platform looks to compete with TikTok (Business Insider)
  • Patreon moves to join in the email boom with its new Mailchimp integration (Business Insider)
  • How Netflix, Disney Plus, HBO Max, and more compare in the amount of ‘exclusives’ and ‘originals’ they offer (Business Insider)
  • IPG targets return to organic growth for year ahead (Wall Street Journal)
  • How The Atlantic’s Black history project turned into a 7-figure deal with Salesforce (Digiday)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

Source: Read Full Article