IT HAS been claimed that M&S is selling a "perfect dupe" of a popular pricey skincare product.
Beauty fans are heading to the chain for what is being presented as an effective alternative to the cult Elemis Pro-Collagen Cleansing Balm – and it's just a quarter of the price.
In a TikTok post, they suggested that people have been unnecessarily removing their make-up with the latter option, which costs a whopping £46.
They claim that the bathroom staple is very similar to the M&S Pure Ultimate Cleanse Rose Cleansing Balm, which is priced at a more affordable £12.
In the clip, the social media user explains: "The dupe contains some of the key ingredients, and it performs almost identically."
The Elemis cleanser is described online as "an award-winning transformative cleansing balm that melts away makeup and impurities".
However, the TikTok post demonstrates both products' similar ability to remove make-up from the skin.
According to M&S, the vegan-friendly bargain beauty buy has a "delightful rose scent" and will leave your skin feeling "nourished, moisturised and radiant".
The post has received more than one thousand 'likes', with some agreeing that it is a handy bathroom swap.
One social media user wrote: "Use it all the time. Lasts for ages, tub is so big."
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However, others were a bit sceptical that it could perform better than the Elemis cleanser.
One person commented: "Wouldn't be as good…FACT."
Another shared: "It's not a dupe, doesn't have the same ingredients."
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