Benefit launches Fluff Up Brow Wax and it's my new make up must have | The Sun

THINK brows, you'll likely think Benefit, and the iconic beauty brand.

They've just launched a new brow wax that I can't get enough of, the Fluff Up Brow Wax.

  • Benefit Fluff Up Brow Wax, £23.50 from Benefit – buy here

Ever reached for a brow gel and found that it dries with a slightly white colour or feels gloopy and thick on the brush?

Me too. And sometimes that residue sneaks up late and you don't realise until you've already left the house. Nightmare.

Well, luckily, Fluff Up isn't like that. Instead, it's a thin, lightweight texture that doesn't sit heavily on delicate brow hairs.

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It has a creamy texture which is what helps to keep your brushed up brows in place with that super popular fluffy and natural finish.

A clear wax, it gives brows a volume boost without flaking or making them feel tacky.

Some waxes have an unnatural shiny finish which can look good for some makeup looks but this one is a soft matte so they literally look like your brows but better.

  • Benefit Fluff Up Brow Wax, £23.50 from Benefit – buy here

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The spoolie which distributes the products is small enough that you don't end up with wax all over your forehead or eyelids.

And inside this silky formula are ingredients that are doing good work behind the scene.

Its flexibility comes from Candellila wax while jojoba seed oil and shea butter help hairs to feel conditioned and nourished. Argan oil contributes to keeping your brows feeling soft.

And it has longevity because it's not only waterproof but also humidity proof and sweat proof, which for me is a huge plus, especially if I don't have time to take my makeup off before the gym. I can leave my HIIT class with brows as in place afterwards as they were before.

But that doesn't mean it's tricky to remove. A simple micellar water and cotton pad or cleansing balm will wipe it away straight away.

Brows are often the difference between looking put together and not, so a brow gel or wax of some kind is definitely a must have in your makeup bag.

For me, this is an everyday staple and is as good at giving texture, volume and longevity as you'd expect from Benefit.

And for £23.50, it's worth every penny.

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