FASHION fans have sparked a buying frenzy for $10 jeans on Amazon.
The promise of a pair of denims that have both "amazing stomach control and lift the booty" has sent shoppers wild.
- Gloria Vanderbilt Jeans, from $12 on Amazon – buy here
Over 84,000 have rated these best-selling jeans and 65% of those have given a cracking 5-star rating.
Another 15,000 pitched in with their experience of one of the modern icons of the denim trouser.
The Gloria Vanderbilt brand kickstarted the jean designer movement in the 1970s.
Vanderbilt was an heiress and model, who, according to Lilly Pace writing for the CR Fashion Book, "became a fashion icon and forever changed the world of denim."
Teaming up with clothing manufacturer Mohan Murjani, she launched her designer denim rage, and in the process became forever known as the 'queen of jeans.'
But they have come down in price these days and are readily available to many more fashion fans on Amazon for as little as $10.
The cost might be less, but the fit is amazing according to many of the reviewers.
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Their popularity cannot be disputed: "Gloria Vanderbilt's # 1 selling women's jeans in America with over 60 million sold nationwide," said the company.
Commenters raved about their purchase.
"I would recommend. They are also very comfortable and hug those curves just right," said one person.
Another loved how they hugged her shape: “They have amazing stomach control and lift the booty.
"I am a pretty curvy woman and have a lot of issues finding jeans that fit my hips and waist properly. These fit my body just right.
"They are absolutely one of the most comfortable jeans I have ever purchased.”
A third person said she would not wear another label.
"Gloria Vanderbilt is the only brand of pants that I can wear. They fit to my body without being tight and there is plenty of stretch for my curves."
- Gloria Vanderbilt Jeans, from $12 on Amazon – buy here
There was cause to celebrate for this purchaser: "Finally something for curvy girls that fit well."
One shopper was breathless in their praise: "But HOLY HECK am I glad I bought them! These pants fit like they were made for me."
She continued: "I usually have the worst time finding pants because I'm wide, with a big butt/hips, and I have big calves. But these pants fit so well."
There was another fan who liked the way they disguised parts of her body: "I like these jeans. They are a higher rise preventing muffin top.
And the price!"
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This fan could find no fault: "The quality of these jeans was incredible and the price was just unmatched."
- Gloria Vanderbilt Jeans, from $12 on Amazon – buy here
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