We never thought ethical fashion could look this good but year after year, H&M pulls it out of the bag with its Conscious Exclusive collection.
For 2018 the retailer has got the super of all supers Christy Turtlington to star in the campaign – and we're obsessed.
H&M Conscious is a project set up to fight against the negative impact fast fashion has on our environment.
The retailer experiments with design and fabrication to create incredible clothes, lingerie, shoes and accessories in a more sustainable way.
It champions the use of new fabrics such as Tencel®, organic linen, recycled polyester, silk and glass and this year, ECONYL® – a 100 per cent regenerated fibre made from fishnets and other nylon waste.
The Exclusive collection which brings high fashion to the high street, comes out once a year and is now in it's seventh season.
The 2018 collection is inspired by the 19th century arts and crafts movement in Sweden.
The prints, as a result, carry that same sense of elevated bohemia; clashing ditzy florals with painterly swirls and graphic brush strokes.
Cuts, meanwhile, are elegant and grown-up, ranging from 1940s-inspired full skirts to easy drop-waist dresses and structured kick-flare suits made from the most beautiful jacquard satin.
There's even a floor-sweeping, white lace gown that would make an incredible wedding dress.
- Amanda Seyfried's printed chiffon maxi – buy now
- Kate Bosworth's satin midi dress – buy now
- Christy Turlington's dress here – buy now
- Mena Suvari's jacquard dress – buy now
- Naomie Harris's drop-waist mini – buy now
Last week, at the exclusive launch party, some of our favourite female celebrities came to celebrate the new drop including Amanda Seyfried, Kate Bosworth, Mena Suvari, Naomie Harris and Michael Jackson's daughter Paris, each one of them wearing a different design from the range.
Of course, the real star of the show was super model Christy Turlington, one of the original supers who rose to fame in the 1980s alongside Linda Evangelista and Naomi Campell.
But for Turlington, this is so much more than fashion: “I’ve learned so much about sustainable materials and how far we’ve come being part of the H&M Conscious Exclusive campaign. The collection is really feminine and elegant,” she says.
The collection drops at 9am on Thursday 19th April but for now, you can preview it here:
- Stretch-lace triangle bra, £17.99 – buy now
- Embellished slingbacks, £79.99 – buy now
- Stretch-lace briefs, £8.99 – buy now
- Lace mini dress, £119 – buy now
- Silk-blend top, £49.99 – buy now
- Jacquard mini skirt, £49.99 – buy now
- Jacquard trousers, £79.99 – buy now
- Lace maxi dress, £229 – buy now
- Blazer, £99.99 – buy now
- Beaded earrings, £19.99 – buy now
- Silk-blend scarf, £17.99 – buy now
- Set-of-three recycled silver rings, £17.99 – buy now
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Did you know that H&M create conscious clothing for kids?
Like these adorable matching T-shirts made from organic cotton – they range from 0-2 months to 10 years and cost only £2.99!
Get more spring fashion inspiration in our most recent photo shoot In The Hood.
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