Written by Naomi May

Jacquemus made a case for colour blocking punchy pinks with radiant reds at its autumn/winter 2021 show in Paris, which marked Kendall Jenner’s return to the runway after a short hiatus.

Despite the world of fashion’s current love-in with a clutch of clashing colours, there are only two destined to make one hell of a big splash in the upcoming months, according to Jacquemus.

Indeed, at Simon Porte’s autumn/winter show yesterday, which was held in Paris, the designer made the case for the return of colour blocking punchy pinks with radiant reds in his outdoors-themed collection.

Deftly named ‘La Montagne’ – French for ‘the mountain’ – the men and womenswear collection marked a return to the runway for Jacquemus, whose last in-person show was held in those lustworthy lavender fields in Provence in 2019. 

“For this collection, after such a particular year, I wanted to gather people inside and share a fashion moment together,” Jacquemus wrote in a statement placed on each seat at the show, which took place within a giant film studio at Cité du Cinéma.

The brand – which opted out of presenting a spring/summer 2021 collection – offered a riff on hiking gear in the collection, which boasted souped-up cycling shorts and fur-lined slippers, proof that comfort will continue to reign supreme even as we emerge from our locked down cocoons. 

Alongside Kendall Jenner – who made her runway return at the show after a fleeting hiatus – and Bella Hadid, Jacquemus also cast a slew of size-inclusive models, including Netherlands native Jill Kortleve. 

Jacquemus was founded by Simon Porte Jacquemus in 2015 and has garnered a clutch of famous fans in the six years since its inception, including Hailey Bieber and Rosalía. La Montagne marks the brand’s first time embracing the increasingly ubiquitous see-now-buy-now model, with all of the looks from the show now being available to purchase.

Images: courtesy of Jacquemus.

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