People are just realizing the original Twinkie wasn't plain – and contained a surprising flavor | The Sun

MANY people would be surprised to learn that Twinkies, a popular junk food snack, wasn't always packed with so much sugar.

Its original recipe still wasn't the healthiest, but it contained more natural ingredients and a surprising flavor compared to what's often sold today.

The Twinkie was invented in April 1930 by the Continental Baking Company.

According to an article by News Nation, the Twinkie was not always just a tasty treat with vanilla-flavored cream inside.

At this point in time, the company’s signature product was a strawberry shortcake-style delight filled with fresh strawberries and cream.

In a 2010 article, Hostess explained that many of the company's machines were going unused due to strawberries being a seasonal delicacy.

Manager James Dewar sought out a way to boost productivity at the Chicago-area plant by introducing bananas into the recipe, which were available year-round.

As the then-owner of the Hostess brand, he called them Twinkies, after seeing a billboard for Twinkle Toe Shoes.

The recipe lasted only for about a decade before war-time rationing caused Hostess to swap bananas for vanilla-flavored crème.

This helped Twinkies remain on the shelves with the banana-flavored variety periodically returning to production many times over the next 80 years.

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The dairy-based recipe from the past now differs from the current ingredients, which contain preservatives, less dairy, and other additives probably as a way to increase shelf life.

The Hostess brand is no longer owned by the same people, but the crème-filled popular snack is still a staple.

The banana-flavored Twinkie is also permanently offered on the official Hostess site.

Creator James Dewar once said to the Chicago Tribune: "Twinkies were the best darn tootin’ idea I ever had. I still eat at least three of them a day.”


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