LAUNCHING in stores today, Primark’s new Italian inspired collection is filled with perfect summer pieces that will have you looking super stylish in a flash.
To celebrate the launch of the collection, Celebrity Style Editor, Nana Acheampong headed on a trip to Sicily with Primark.
Full of lemon and orange print dresses, skirts, shorts, shirts and swimsuits that can easily be worn as full looks or cleverly mixed and matched together.
There are also bold orange separates along with blue and white zebra pieces in the mix.
‘There was no better place to launch the collection than Sicily, everywhere looked like a postcard and the clothes looked picture perfect with Sicily as the backdrop’, said Nana.
The trip included a host of fashion influencers such as Iiana Marisa, Emily Lucy Racjh, Juliette Fox, Georgia Millie, and actress Helen Flanagan, who all boast anywhere between 100k – one million followers each on Instagram!
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On the first day the group checked into the stunning hotel, Grand Hotel San Pietro where each room had a balcony overlooking the pool and ocean just behind it.
For their first activity the group headed out on a vintage Fiat 500 tour around Taormina all dressed head to toe in the collection.
‘Everyone was trying to match their outfits with which colour car they had’, said Nana who went with a yellow Fiat to match her lemon print bardot top and skater skirt.
The collection can easily be dressed down for a more casual summer look in the day or add a pair of heels and cute clutch bag for the evening.
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‘The pinnacle of the trip for me was on day two, when we all went out for the day on a boat trip’, commented Nana.
‘The collection literally suits everyone. I loved how inclusive our group was and whether someone was wearing a swimsuit, high waisted bikini bottoms or briefs, everyone looked great.
`We are all different shapes and sizes, all of the prints and bold colours worked on each of us.’
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Run, don’t walk to your nearest Primark to get you hand of this seriously show stopping collection!
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