20 best lingerie brands to shop for Valentine's Day 2023 | The Sun

PICKING one of the best lingerie brands can be overwhelming because you want to know that what you're treating yourself to lives up to your standards.

There are lots of different types to choose from including sheer lingerie, corset lingerie, teddy lingerie, plus size lingerie and everything in between. That's a whole lot of options.

But with all of those options, where should you start?

Well we're big believers that lingerie can look amazing and be comfortable at the same time, so we're not settling for harsh lace and scratchy materials on the most delicate parts of our bodies.

But that doesn't mean it can't be sexy. In fact, we reckon there's nothing quite as sexy as a matching lingerie set (plus it makes you feel like you've got your life together).

We've rounded up the best lingerie brands out there. And just in time for Valentine's Day. You're welcome.

1. Savage x Fenty

  • Lovestruck Lace Unlined Balconette Bra, £50 (VIP £40) – buy here
  • Romantic Corded Lace Brazilian Knickers, £22 (VIP £8, was £16) – buy here

When Rihanna brought Fenty to the market, it created some super positive waves in the world of fashion.

All about being sexy and inclusive, this lingerie is well-made and suitable for a huge range of sizes. We love it.

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Price range: £7 – £65, Bra size range: 30A – 46G, Size range: XS – 5XL

2. Boux Avenue

  • Rubie basque longline lingerie matching set from £16 – buy here
  • Khloe balconette lingerie matching set from £18 – buy here

Boux Avenue is particularly good for bustier women.

Super affordable with prices starting at just £3, there is a good mixture of everyday wear and some pieces that are perfect to reserve for special occasions.

Price range: £3 – £48, Bra size range: 28A – 40G Size range: 6 – 16

3. Coco de Mer

  • Athena semi-sheer stretch-woven body, £195 – buy here
  • Olympia floral-lace stretch-woven bra, £155 – buy here

Coco de Mer is one of the best lingerie brands you'll find for its luxe pieces and pretty designs.

Anyone heard of the female gaze? Coco de Mer definitely has. Feminine and elegant, its pieces are all about tapping into your female sexuality.

Price range: £75 – £245, Bra size range: 32B – 36D Size range: S – L

4. Lovehoney

  • Lovehoney Seduce Me Push-Up Longline Bra Set, £39.99 – buy here
  • Lovehoney Red Lace Peek-a-Boo Bra and Crotchless G-String Set, £19.99 – buy here

Lovehoney is on the saucier side when it comes to its sexy lingerie.

This probably isn't the place to head to for everyday wear, but for a special night in, we couldn't recommend it more.

Price range: £3 – £70, Bra size range: S – 6X Size range: 6-30

5. Victoria's Secret

  • Unlined Corded Lace Teddy, £45 – buy here
  • Modal Lace Back Cami Set, £45 – buy here

One of the most famous underwear brands in the world, Victoria's Secret is making its comeback in the world of lingerie.

After years of being criticised for its unrealistic body standards through the VS Fashion Shows (how can anyone forget the VS Angels?) it has now learnt and grown to include plus size lingerie.

Because every body is a beautiful body.

Price range: £9 – £129, Bra size range: 30A – 40F Size range: XS – XL

6. M&S

  • Natural Lift™ Wired Full Cup Bra, £20 – buy here
  • Silk & Lace High Leg Knickers, £15 – buy here

Every woman's secret is that M&S has the most comfortable underwear out there. Seriously.

But just because it's comfortable doesn't mean it's not pretty too. Plus it's affordable so we can't see any downsides here.

Price range: £75 – £245, Bra size range: 32A – 42E Size range: 6 – 28

7. Ann Summers

  • Sexy Lace Planet Padded Plunge Bra, from £15 – buy here
  • Sexy Lace Planet Suspender Belt, from £1 – buy here

Like Lovehoney, Ann Summers is known for being a pretty sexy brand. From sheer lingerie to corset lingerie, it's one of the best lingerie brands out there.

Stock up on suspenders, corsets, bras and pants for really reasonable prices in a huge range of sizes.

Price range: £1 – £60, Bra size range: 30A – 44GG Size range: 6-24


  • ASOS DESIGN Sienna lace soft body in red, £22 – buy here
  • ASOS DESIGN 3 pack mesh tanga thongs in black, £12 – buy here

ASOS has us covered with practically everything, including lingerie.

There are delicate teddy designs and lacy options in a wide variety of sizes.

Price range: £6 – £60, Bra size range: 30A – 44E Size range: 2 – 18

9. Agent Provocateur

  • Perle Ouvert, £95 – buy here
  • Maysie Plunged Underwire Bra, £110 – buy here

For luxury lingerie that's still sexy, let us direct you to Agent Provocateur.

Despite being expensive, it's one of the best lingerie brands out there for its high quality pieces and unique designs.

Price range: £10 – £1495, Bra size range: 30C – 36G Size range: 1 – 6

10. Belle Lingerie

  • 101001 Fantasie Aurelia Side Support Bra, £49 – buy here
  • Obssesive Vanessme Teddy Bodysuit, £44.10 – buy here

Sexy and comfortable, Belle Lingerie is home to a range of great brands.

Pick up a bodysuit or upgrade your bras with sizes up to 40L.

Price range: £24 – £182, Bra size range: 28A – 40L Size range: XS – 7XL

11. Pour Moi

  • J'Adore Front Fastening Bralette, £36 – buy here
  • Romance Chemise, £36 – buy here

For me? Oh, go on then. Pour Moi is a mid-priced brand that offers wearable and feminine pieces.

Whether you're looking for suspenders and stockings or bra and pants set, Pour Moi will have something, we'd bet on it.

Price range: £1 – £94, Bra size range: 30A – 44J Size range: XS – 2XL

12. Bluebella

  • Marseille Bra, £36 – buy here
  • Marseille Brief, £18 – buy here

Bluebella is affordable lingerie that looks expensive which is why its one of the best lingerie brands, in our opinion.

We love the Marseille bra and brief set which doubles up as both a day time set and something special for evenings in.

Price range: £12 – £125, Bra size range: 30A – 42DD Size range: 6 – 24

13. Gilly Hicks

  • Double strap lace and dot mesh cheeky, £9 – buy here
  • Longline lace triangle bralette, £8.50 (was £17) – buy here

Gilly Hicks lingerie is all about comfort.

An off-set of Abercrombie & Fitch, it's flexible and soft while also looking good.

Price range: £8.50 +, Bra size range: N/A Size range: XXS – XXL

14. La Perla

  • Brigitta lace slip, £280 – buy here
  • Midnight Botanica Thong in Halo and Ivory Nude with embroidered tulle, £100 – buy here

A luxe option, these girly pieces are sultry in a feminine way.

With sheer lingerie taking a front seat, we would wear this day to day as well as on a special date night.

Price range: £49 – £825, Bra size range: 30A – 40C Size range: XXS – XXL

15. Intimissimi

  • Shine High Like Stars Anna Basque, £59 – buy here
  • A Floral Affair Brazilian Briefs, £10.50 (was £21) – buy here

Corsets, thongs and busty bras are the order of the day at Intimissimi.

Wear all together with suspenders for a super sexy look.

Price range: £12 – £129, Bra size range: B – F Size range: XS – XXXL

16. Calvin Klein

  • Triangle Bra, £44 – buy here
  • String Thong, £25 – buy here

Calvin Klein has some legendary underwear ads with some of the biggest A-Listers out there.

It's sporty and comfortable but still sexy, and if you're into labels, having Calvin Klein tagged on to your underwear shows you're a woman of style.

Price range: £10 – £75, Bra size range: 30A – 40D Size range: XS – 3XL

17. Dora Larsen

  • Mia Graphic Lace Strapless Bra, £65 – buy here
  • Mia Graphic Lace Knicker, £38 – buy here

Dora Larsen is all about accepting your body for exactly how it is and that means no covering up.

It produces a lot of sheer lingerie which we love in bright colours that radiate confidence.

Price range: £30 – £82, Bra size range: 30D – 38DD Size range: 6 – 16

18. Amazon

  • wearella Women Lingerie Teddy Bodysuit, £12.99 – buy here
  • AMhomely Lace One-Piece, £6.90 – buy here

You can literally buy anything on Amazon, generally for pretty good prices.

For example, you can get your hands on this one piece for £6.90.

Price range: N/A, Bra size range: Varies Size range: Varies


  • Fits everybody thong, £18 – buy here
  • Weightless bikini, £20 – buy here

Kim Kardashian's ultra successful shapewear brand does some really nice lingerie.

Sexy and comfortable, it moulds to your body, and there are loads of colours available.

Price range: £18 – £54, Bra size range: XXS – 5X Size range: XXS – 5X

20. I.D. Sarrieri

  • À La Rose Thong in Mint, £77.63 (was £110.98) – buy here
  • Energy Flowers Dress in Green Garden, £878.28 (was £1463.81) – buy here

If you're looking for a real treat, then head to I.D. Sarrieri.

The Energy Flowers Dress was originally nearly £1500 but in the sale is under £1000. It's a lot of money, but if you're looking for a very very luxurious treat, then it's worth a look.

Price range: £40 – £880, Bra size range: XS – 3XL Size range: XS – 3XL

What is lingerie?

Lingerie is women's underwear, nightwear and robes. It's often made from lace, satin, silk or other tactile materials because as well as made for being worn at night or underneath your clothes, lingerie is something that is often enjoyed on its own.

Tips for partners

First things first, make sure you know the size of your partner's bra (which is the trickier of the two sizings to get right) and clothes size if you're planning on treating them to some lingerie.

You'll notice you might be confronted with a plethora of options for underwear including different bras (we're talking balcony, push up, padded, not padded and more) and a choice of thongs, g-strings, hipsters, cheeky and bikini shapes among others which may feel a little overwhelming.

But our best advice is to notice what she's already wearing. Never seen her in a thong? Opt for bikinis, hipsters or cheeky cuts. And think about the material too – would you like lace riding up all day? If it's not comfortable, she won't want to wear it.

We get it, it's not easy, but a lot of lingerie comes in sets and the brands we've listed above are really good at sexy but comfortable underwear so you can't go too wrong if you opt for one of those.

How to wash lingerie

If you're using a washing machine, make sure all the clips are fastened and everything is placed in a mesh bag for protection.

Use a delicate wash setting, ensuring the water is lukewarm or cool.

Then, once the cycle's finished, hang to dry without tumble drying.

Where to buy cheap lingerie

There are lots of places to buy affordable lingerie including ASOS, Ann Summers and Lovehoney.

It's always worth looking out for sales to get more expensive lingerie at accessible prices.

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Can you return lingerie?

Any item containing a crotch can't be returned once it's been tried on (which we're well on board with because it would be pretty gross if it could be).

You can return bras if they don't fit, but obviously use your judgement and keep everything a hygienic as possible.

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