What a boob! Bra advert leaves social media users in stitches over misplaced fabric close-up that makes it look like the model has ‘one giant breast’

• Lounge Underwear promoted pearl Illustration Balcony Bra on Instagram
• Featured zoomed in close up of bra cup to offer detailed look at intricate design 
• Jennifer, from the UK, joked she thought model had ‘one giant t*t’ at first glance

An advert for a Lounge Underwear bra has left social media users in stitches after a woman admitted she thought the model had ‘one giant t*t’ due to a close-up showing off the intricately embroidered lace.

The lingerie brand took to Instagram to promote its Pearl Illustration Balcony Bra and Thong Set, which retails at £50 and features ‘a stunning, hand-sketched embroidery illustration.’ 

The image features a zoomed in, enlarged close up of one bra cup to offer shoppers a more detailed look at the material and design – but it was rather unfortunately placed over the woman’s chest.

And Twitter user Jennifer, from the UK, gave everyone a laugh when she shared a snap of the model shot and penned: ‘I thought this lassie on lounge underwear ads had one giant t*t but obv it’s so you can see the lace xx.’   

An advert for a lace bra (pictured) has left social media users in stitches after a woman admitted she thought the model had ‘one giant t*t’ due to a close-up showing off the intricately embroidered lace

Twitter user Jennifer , from the UK, gave everyone a laugh when she shared a snap of the model shot and penned: ‘I thought this lassie on lounge underwear ads had one giant t*t but obv it’s so you can see the lace xx’

It wasn’t long before Jennifer’s post, which has since received over 33,000 likes and almost 2,000 retweets, was inundated with comments from amused shoppers.

‘When you want a boob job, but you’ve only managed to save half the cost,’ wrote one, while a second joked: ‘They didn’t have to do her dirty like that.’ 

Elsewhere, others commented that at first, they were confused as to what the advert was actually promoting.

‘For a moment I was sure it was some kind of a horrible disease awareness…’ commented one, while a second admitted: ‘That’s slightly disturbing.’

The lingerie brand took to Instagram to promote its Pearl Illustration Balcony Bra and Thong Set (pictured), which retails at £50 and features ‘a stunning, hand-sketched embroidery illustration’ 

A third simply wrote: ‘Wtf is this monstrosity,’ while a fourth added: ‘This is bad. I’m open to the opportunity of being a member of your marketing team.’  

The online description on the lingerie website reads: ‘This set is the true definition of love at first sight, designed to represent the unique diversity and beauty of our Female Family with a stunning, hand-sketched embroidery illustration.’

‘The bra features gorgeous satin binding and underwired cups with supportive, Lounge embossed straps for extra comfort.’

‘The matching thong/briefs features a statement front panel with an intricate cross detail at the centre back. Both pieces come beautifully finished with scalloped edge detailing and Lounge engraved componentry.’

Taking to social media, one person joked: ‘Another unrealistic body expectation for women’ (pictured)

While one person branded the zoomed in image the ‘worst idea ever,’ another joked it was just ‘another unrealistic body expectation for woman.’ 

A further added: ‘Omg I was like YES INCLUSIVITY!’

And it wasn’t just the zoomed in bra cup that social media users took issue with, as some noted problems with the lace design itself. 

‘Lol, the lace isn’t even pretty. It looks like mangled veins,’ wrote one, while a second asked: ‘Who else sees ancient Romans on this lace?’ 

Another commented: ‘The lace forms an outline of bodies if you look closely!’

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