Many of us are finding that money is a little tighter than usual these days. Plus, with the run-up to Christmas just starting, we're all looking for ways to save pennies where we can. Enter, Boots and its £10 Tuesday promotion. The retailer's sought-after weekly sales have been growing in popularity both in terms of shopper frenzy and big-name brands wanting to participate in the deals.

So, if you're looking to find out all the information you can about the event, and about the participating brands, here's your handy help guide to making the most out of the sales.

What is Boots £10 Tuesday?

As the name helpfully suggests, every Tuesday Boots selects a number of products to run a £10 promotion on. The cost saving per item depends on its starting price, but typically you save between 40%-75% on the usual RRPs of items.

Skincare is the top beauty category frequently highlighted in the £10 promotion, but you can also get great deals across beauty tech, dental, grooming, bath and body, and cosmetics.

What brands feature in it?

Different brands feature each week, but previous sales have seen products from big names like Bobbi Brown, Erborian, REN, Avene, Nivea, Eucerin, Skinny Tan and Oral-B drop to £10.

As the sales become increasingly popular with shoppers, we're certain more big brands will want to take part.

What are some of the best deals from the past?

These have been some of the best discounts we've spotted in recent Tuesday sales…

Erborian CC Water, normally £19.50 – a £9.50 saving

Clinique Clarifying Lotion 2, normally £22 – a £12 saving

Bobbi Brown Crushed Lip Colour, normally £28 – an £18 saving

REN Clean Skincare Regime Kit: Glow One Step Further, normally £25 – a £15 saving

Nivea Luminous630 Anti-Age & Dark Spot 2-in-1 Serum, normally £32.99 – a £22.99 saving

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