Manchester-based brand Joanie Clothing has teamed up with one of the city’s most iconic pop culture icons of all time to create a limited edition fashion range.
The five-piece collection was inspired by the world’s longest-running continuing drama, Coronation Street, which has been on air for more than 63 years and has become one of Manchester’s best-loved pieces of history.
With the famous cobbles being set somewhere in Salford, just a stone’s throw away from Joanie Clothing’s Ardwick offices, the brand couldn’t wait to collaborate with the soap’s producers to create a fashion range that took inspiration from some of the show’s most memorable parts.
The collection, which launched at the end of June, was designed in close collaboration with the team from Corrie and features pieces inspired some of the soap’s most iconic locations and brands.
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Joanie Clothing's Brand Director, Lucy, says: “Working on a collab with Coronation Street has been such fun. I really enjoyed working with the producers to ensure the devil was in the detail – from making sure the window lintels to the famous terrace were perfectly accurate, matching the window graphics in Dev’s corner shop to ensure continuity, to making sure Norris’ paperboy was standing outside the Kabin was a dream job for me.
“We wanted to create wearable, tongue-in-cheek products that would feel like they had come out of a vintage store rather than a gift shop. Our exclusive Coronation Street all-over print was lovingly created to make people take a second look and start a fun conversation when someone notices the details!”
You can shop a light blue Holdsworth Freshco Sweatshirt, £45 here, which bares the Freshco logo on the front and was named after eccentric supermarket manager Reginald ‘Reg’ Holdsworth. The sweater has a classic crew neckline and long sleeves, with ribbed cuff and hem details and a cosy, boxy fit.
You can also get your hands on the Tatlock Red Brick Print Cardigan, £55 here, a gorgeous oversized knit inspired by the red brick terraces that make up much of the Corrie streets and named after longtime resident Albert Tatlock.
One of the most recognisable names in the soap is the Duckworths, who were the namesake behind the Duckworth Coronation Street Print Oversized Shirt, £50 here, which has an all-over print featuring some of the soap’s most recognisable locations.
Joanie Clothing’s favourite Andi style shirt was given the cobbles makeover, with illustrations of The Rovers Return, The Kabin, Roys Rolls and of course the Duckworth house with its identifiable blue cladding, it's a must-have for any Corrie super fan.
If you’re a fan of the print, you can also get your hands on a dress covered in the same designs, the McDonald Coronation Street Print Dress, £65 here, which is a Corrie-fied version of the brand’s popular Sharon dress, with its half button through bodice and gathered skirt with removable belt.
You can shop the full Joanie Clothing X Coronation Street collectionhere.
Joanie Clothing isn’t the only brand creating novelty collections recently, as Tesco fans can’t stop talking about the supermarket’s latest Tesco Value fashion range. Check out its latest itemshere , with shoppers saying it makes them look like staff.
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