Mrs Hinch reveals she’s going through ‘personal life stumbles’ – days after apologising to followers for ‘radio silence’ on Instagram

• Mrs Hinch reveals she’s going through ‘personal life stumbles’ on Instagram  
• The UK cleaning influencer had apologised for her absence on social media 
• READ MORE: Instagram posts by Mrs Hinch are BANNED by watchdog

Popular cleaning influencer Sophie Hinchliffe – best known as Mrs Hinch – has told followers that she’s experiencing ‘personal life stumbles’ after taking some time away from Instagram. 

The online sensation, 33, – who has 4.7 million followers on Instagram – had apologised for her ‘radio silence’ and admitted she had ‘really needed to get up and just get away’.

And on Friday, the social media star took to her Instagram Stories to reassure fans that her break from social media is ‘only temporary.’

She then explained that she’d been experiencing some personal challenges ‘right now and have been for the last three months’.

‘But all is ok and we’re getting there,’ Sophie added. ‘Have a beautiful weekend everyone.’ 

Popular cleaning influencer Sophie Hinchliffe – best known as Mrs Hinch – has told followers that she’s experiencing ‘personal life stumbles’ after taking some time away from Instagram (pictured with her children) 

Meanwhile last Monday, she opened up about needing to have a break with her family as she shared a slew of adorable photos from CentreParcs with her husband and children

Last Monday, she opened up about needing to have a break with her family as she shared a slew of adorable photos from CentreParcs with her husband and children.  

‘My Soulmates Right Here,’ the cleanfluencer wrote. ‘Sorry for the radio silence over the last few days, I really needed to get up and just get away with our family, anywhere with fresh air, wildlife and activities to keep my mind busy and my family smiling.

‘So we did exactly that…What an incredible amazing weekend spent together.

‘Messy play, soft play, boat rides, zip lining, wall climbing, swimming and watching the wildlife.

‘I feel so blessed to have my family by my side and so grateful that I get to do this for us. See you again soon CenterParcs.’

The sweet snaps pictured Sophie, Jamie, and their sons Ronnie and Lennie enjoying the outdoors, boat rides and some ziplining.

Last month Instagram posts by Mrs Hinch had been banned after she failed to make clear to her followers that she was advertising her own products.

Sophie posted a story on January 7 last year, featuring a notebook filled with writing and the text: ‘If you’re a little mad like me tap here for yours.’

Just a few days ago Sophie opened up about the need to get away from social media in a post online

Clicking the link on the story took users to the relevant product page on the Amazon website and the video ended with the front cover of the notebook which stated ‘Mrs Hinch Life in Lists’ while Hinchliffe stated: ‘In my own notebook of course.’

The post attracted 34 complaints that it was not obviously identifiable as an ad for Sophie’s own notebook.

Sophie confirmed that the notebook was of her own design and was still available to buy in several retailers, but believed it was clear that the post was an ad and that it was her own product that she was promoting.

She said she would be happy to include ‘ad’ within future social media posts that included links to her own products in future.

But the ASA ruled the commercial intent of the post was ‘ambiguous’ and noted that the line ‘Mrs Hinch Life in Lists’, and her statement that it was ‘In my own notebook of course’, only appeared at the end of the ad.

The sweet snaps pictured Sophie, Jamie, and their sons Ronnie and Lennie enjoying the outdoors, boat rides and some ziplining

Sophie last week explained her absence from Instagram by saying she needed to ‘get up and just get away’

The watchdog concluded: ‘We considered the ad was not immediately clear as to Ms Hinchliffe’s commercial relationship with the notebook.’

And earlier this year, she launched a children’s book based on her own family, in her latest business venture. 

The cleaning sensation – whose real name is Sophie Hinchliffe – skyrocketed to prominence over the last few years thanks to her cleaning videos, amassing a total of 4.6 million followers.

Announcing the news on her page, she shared an adorable clip of her children Ron and Lennie upwrapping the children’s book, which she has called Welcome to Hinch Farm.

The £12.99 book, which was released in February, is based on the family’s move to their home Hinch Farm in Essex, and looks to guide children through change and the worries and excitement which come with it. 

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