Superdry Black Friday 2023: Shop 20% off everything now | The Sun

SALE season has arrived as Superdry's Black Friday sale has launched well in advance of the 24 November date, and there are plenty of deals to be had at the retailer.

Superdry's Black Friday sale offers shoppers 20% off sitewide, including menswear, womenswear, accessories, footwear, and everything in between.

  • Shop Superdry's Black Friday sale – shop here

Superdry's Black Friday sale is the perfect time to snap up a jazzy new outfit for Christmas or New Year, or winter essentials for the colder weather.

But there are plenty of other stylish and practical garments to see you through all occasions, and seasons, which have been reduced by 20%.

If clothing is on your Christmas list, then the Black Friday sales are well worth checking out – especially with a number of retailers offering deals well into December – Superdry included.

From longline coats to knitwear, shirts to casual tracksuits, Superdry's Black Friday sale is the one stop shop for everything we need.

Keep reading on as we've outlined what's in store in this year's Superdry Black Friday sale and how to go about finding the best bargains.

Superdry live deals

Superdry Black Friday sale has landed in advance of Black Friday, which is on 24 November, so shoppers get an extra week of deals – and we are not complaining.

Superdry's Black Friday sale sees 20% off everything sitewide, across menswear and womenswear.

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If you are shopping for winter warmers, a new outfit for the Christmas party, or a gift for someone else, this is the prime time to shop.

As well as Superdry's sale, other retailers stocking Superdry have also launched unmissable discounts too.

Need help whittling down what to buy? Here are the best live deals to shop now.


  • Faux Shearling Mid Jacket, £107.99 (Was £134.99) – buy here
  • Hooded Fuji Padded Jacket, £75.99 (Was £94.99) – buy here
  • Rib Knit Beanie Hat, £15.99 (Was £19.99) – buy here
  • Faux Fur Lined Longline Afghan Coat, £115.99 (Was £144.99) – buy here
  • Microfibre Hooded Puffer Coat, £115.99 (Was £144.99) – buy here
  • Halter A Line Dress, £79.99 (Was £99.99) – buy here
  • Drop Shoulder Cable Roll Neck Jumper, £39.99 (Was £49.99) – buy here
  • Organic Cotton Mid Rise Wide Leg Jean, £51.99 (Was £64.99) – buy here
  • Essential Embroidered Knit Half Zip Jumper, £39.99 (Was £49.99) – buy here
  • Wool Blend Tweed Mock Neck Jumper, £51.99 (Was £64.99) – buy here
  • Sportswear Logo Tapered Joggers, £43.99 (Was £54.99) – buy here

House of Fraser

  • Vintage Logo Hoodie,£35 (Was £50) – buy here
  • Moccasin Slippers, £25 (Was £35) – buy here
  • Vintage Shirt, £32 (Was £45) – buy here
  • Hooded Mid Layer Short Jacket, £68 (Was £95) – buy here
  • Logo Jogging Pants, £32 (Was £45) – buy here
  • Superdry Fuji Gilet Sn31, £55 (Was £75) – buy here


  • Vintage Halter Beach Cami, £19 (Was £27) -buy here
  • Studios Linen Short Sleeve Shirt, £36 (Was £45) – buy here
  • Vintage Mid Rise Cut Off Denim Short, £22.50 (Was £45) – buy here
  • Vintage Long Beach Cami Dress, £38.50 (Was £55) – buy here
  • Classic Pique Polo Shirt, £24 (Was £40) – buy here

When is Black Friday 2023?

The annual shopping extravaganza was originally celebrated in the US, as it comes right after the Thanksgiving holiday.

Thanksgiving is always the fourth Thursday in November and is followed by Black Friday, which means Black Friday is always the fourth Friday in November, and is the starting day of the Cyber Weekend.

This year we can look forward to Black Friday on November 24, when epic deals will come flooding in.

However, some retailers, including Superdry, have launched their Black Friday and Cyber Monday dealds in advance of the traditional date, which is perfect for those who love to shop, and shop a bargain too.

  • Superdry deals – shop here

Is Superdry taking part in Black Friday this year?

Yes! Thankfully Superdry is taking part in the Black Friday sale this year, and we couldn't be happier.

We anticipated Superdry would get involved in the annual sale extravaganza, as the popular retailer has done in previous years.

Lo and behold Superdry has already launched its 20% off Black Friday sale.

But Superdry stores and website are not the only places you can shop the brand at discounted prices, as other retailers that stock the label have also launched a sale on select Superdry buys, such as House of Fraser and Very.

While we are heading to Superdry to stock up on durable and long lasting outerwear, we recommend shopping around at other retailers to ensure you have the best price for your desired item.

When does Superdry's Black Friday sale start?


Superdry has already launched its Black Friday sale well in advance of November 24, and we are far from complaining.

Shoppers can secure 20% off everything online and in store at Superdry in this year's Black Friday sale.

But if something you had on your wishlist has sold out, you can always check other retailers such as House of Fraser and Very, as they have also launched their Black Friday sale.

While the Superdry sale is underway it is unknown if bigger discounts will drop as Black Friday gets closer, and increase from 20%, but we will keep you posted if we learn of more offers dropping in the coming weeks.

When does Superdry's Black Friday sale end?

Superdry's Black Friday sale has started, and we can't help but wonder how long the deals will last and how long we have to shop our favourite pieces that have been in our basket for weeks on end.

Unsurprisingly Superdry has not revealed when the Superdry Black Friday sale will end, so we recommend if you see a bargain you like to shop it before it sells out, or it gets reverted back to its full price when the sale is over.

Typically the Black Friday sales end on Cyber Monday at midnight, and we expect that may be the case for Superdry.

However, some retailers continue the Black Friday and Cyber Monday sale long into December, so only time will tell.

What to expect from Superdry’s Black Friday sale 2023

For Black Friday events in the past, we've seen huge deals on bestsellers in all of the major categories at Superdry.

Superdry's Black Friday sale is underway and has not disappointed as everything sitewide has been reduced by 20%.

Womenswear, menswear, as well as bags, footwear and other accessories are all included in the 20% off Black Friday sale.

Shoppers can secure padded jackets, longline coats, shearling outerwear and other staple coats to see you through the winter on offer.

Plus, knitwear, and cosy jumpers, as well as joggers have also been reduced.

But it's not all casual attire that has been reduced in the sale, as partywear has seen a huge price drop too, such as glitzy mini dresses, velvet maxi gowns, and much more.

What was in Superdry's sale last year?

For 2022, there was 20% off everything both in store and online, these were some of the highlights of the sale:

Womenswear deals

  • Hooded Everest Faux Fur Parka Coat, £111.99, save £28 – buy here
  • Backless Sequin Midi Dress, £75.99, save £19 – buy here
  • Luxe Embroidered Logo Joggers, £39.99, save £10 – buy here

Menswear deals

  • Everest Hooded Puffer Jacket, £79.99, save £20 – buy here
  • Quilted Check Overshirt, £51.99, save £13 – buy here
  • Wool Blend Tweed Mock Neck Jumper, £51.99, save £13 – buy here

More Black Friday Fashion Deals

  • All Saints Black Friday sale
  • Gymshark Black Friday
  • Dr Martens Black Friday sale
  • Mango Black Friday sale
  • & Other Stories Black Friday sale
  • Crocs Black Friday
  • TU Clothing Black Friday
  • UGG Black Friday
  • Superdry Black Friday

When is Cyber Monday 2023 and is Superdry taking part?

Cyber Monday is always the Monday after Black Friday, so this year that date is on November 27.

It was once seen as the penultimate day of the deals but more recently, retailers and brands have been extending their sale dates well into December.

This is good news for shoppers as it gives everyone a chance to bag everything they need on their Christmas lists.

While Cyber Monday is a last ditch attempt to secure bargain buys, typically the best deals land on Black Friday, and it is last minute flash sales, or clearance buys come Cyber Monday.

Though waiting for Cyber Monday to shop your favourite pieces is risky as stock may have sold out by then.

Whether Superdry will extend its Black Friday sale over Cyber Monday and long into December has yet to be confirmed, but we will keep our fingers crossed.

  • Superdry deals – shop here

Are Superdry coats waterproof?

Superdry does have a range of waterproof coats for women and men.

These waterproof jackets are capable of withstanding up to 10,000mm of water, so they can handle anything and any weather, no matter what you throw at them.

The fabric is designed to repel even the heaviest of downpours and looks great whether it's dry or wet.

You'll be able to find the right fit and style, in a variety of colour palettes, thanks to the vast amount of options available.

Superdry have plenty of coats to suit your style, preference, needs and budget.

Some may prefer longline puffer jackets, while others may want to invest in a shorter length design for optimum movability.

There are padded designs, as well as waterproof variations, sporty styles, and trendy shearling coats, plus so much more.

How do Superdry coats fit?

Superdry coats have been noted to have a slightly snug fit sometimes, so if you're in between sizes or prefer a baggier fit, we'd recommend sizing up.

When shopping outerwear we often think about the season it is most practical for, as well as the outfits we would wear it with.

If you are shopping for a winter coat you may be layering thick jumpers and knitwear underneath, so having a little more room so the sleeves don't bunch up and you feel caught up is worth considering.

Whereas a leather jacket, which is a timeless staple, but typically for going out, may be a design you want more of a fitted shape to.

Does Superdry come up small?

As we mentioned above, the coats can sometimes come up a bit small, so it's always best to check the size guide to ensure you're buying the correct size for your desired fit.

Is Superdry Chinese or Japanese?

Superdry is actually a British brand.

The company was founded in Cheltenham, with its first store opening in London's Covent Garden.

However, it's definitely influenced by Japanese culture and fashion – combined with the ethos of London thrift stores and vintage American fashion.

Superdry often uses Japanese characters or text on its products, which is why you might think it's a Japanese company.

Is Superdry good quality?

Yes, Superdry has the reputation of being a luxury brand – so it's definitely good quality.

  • Superdry deals – shop here

How much does Superdry charge for delivery?

Superdry offers a free Click and Collect from store service as well as Standard Delivery at £3.99 and Express Delivery for £5.95.

All delivery and Click and Collect orders need to be made before 20:00 for a same-day dispatch.

Does Superdry offer any other discounts?

Beyond site discounts and sales, Superdry offers a 10% discount to students via Unidays.

Currently, there are no specific discounts for NHS workers or military personnel, but it's always worth checking the relevant site for a temporary promotion.

You can also get Superdry discounts and voucher codes from The Sun Vouchers. Don't forget to check for any specific Superdry Black Friday voucher codes during the sale period!

  • Superdry deals – shop here

More Amazing Black Friday Deals

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Have a read of our When is Black Friday explainer to find out everything you need to know for Black Friday.

We'll be keeping our Black Friday hub updated with the best Black Friday offers and our round-up of the best Black Friday deals will keep you in the know about Cyber Monday ahead of the sales.

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