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We can’t say for sure if blondes have more fun, but lightened locks certainly are trending this season. With celebs like Adele, Zoë Kravitz and Margot Robbie all opting for new shades of honey, champagne and platinum, they’re out to prove that there’s a blonde to suit everyone.
So have a peruse at these trending tones and pick your perfect colour match to take to your next salon appointment.
A-list inspo: Adele
“This colour trend stems from people having gone darker during the lockdowns, and are now looking for a more natural blonde tone that isn’t too dissimilar from their base shade. It’s a move to blonde becoming more neutralised, with warmth showing through instead of that ashy, pale Scandinavian white. It’s about accepting golden tones instead of fighting them, and can be achieved with a simple backbar toner treatment in a salon,” says Josh Wood, celebrity colourist and founder of Josh Wood Atelier salon.
Best for : Those who already have a natural or dyed blonde base. “In theory a warm champagne hue can be tweaked to suit most skin tones, but those with olive skin might find this type of colour may give their skin a yellow tinge,” Josh advises.
RING LIGHT HIGHLIGHTS
A-list inspo : Fearne Cotton
“Ring lighting is a technique that uses highlights to lighten the areas around the face. It’s similar to face-framing highlights, but is more natural and subtle,” explains Harriet Muldoon, Redken colourist at Larry King salon. “Unlike face framing, the highlights continue around the face and into the hairline. It gives a halo effect around the sides of the head and the neck, giving a ‘golden hour’ glow.”
Best for: Those who want to have minimal colour or bleach work, but want a youthful base shade boost. “Mid to dark blondes and mousy brown shades are perfect tones to try this trend, as a few carefully placed highlights will stand out nicely and give the face a brightened effect,” Harriet says.
A-list inspo: Margot Robbie
“Think of it like a ‘your hair but better’ balayage. You keep the bulk of your natural base colour, but a toner is added to seamlessly blend the root and the lighter end colour together into a natural fade,” says Antony Rawlings, creative director Lockonego salon. “We use Redken Shades EQ, from £55, which has a bonder mixed in. This means you’re increasing hair strength while toning your colour. Since this type of balayage should look glossy, hair health is key to nailing the trend.”
Best for: Those with grown-out roots or an existing balayage, as it means you can skip the bleach and head straight for the toner. “But any hair colour can be turned into a balayage; it would just be a case of working with the base colour you have, and creating a lighter tone to blend into it,” Antony says.
A-list inspo:Beyoncé Knowles-Carter
“This look involves making the bulk of hair darker, while keeping contrasting light sections of hair at the front. It’s almost like a split dye in the hairline. Some people will have a dark enough base shade already and will only need the front sections lifted, so it’s a hugely impactful look for such a small percentage of hair needing to be coloured,” explains Josh.
Best for : Anyone, but the lighter your natural base shade, the less dramatic the look will be – unless you’re willing to dye it darker. “Really dark Asian or Afro hair might not lift to a clean blonde, so we would alter the tone to more of a caramel or vanilla. The result will still be impactful,” Josh adds.
A-list inspo: Zoë Kravitz
“Also known as a scalp bleach, it’s a statement colour perfect for those with short, cropped hair. You can play around with the tone of the blonde but a white, icy shade is the top trend at the moment,” says Katie Hale, head of colour at Charles Worthington salons. “It involves regular salon trips to keep up with regrowth, but is worth the investment.”
Best for: All age groups can pull this look off, and it’s ideal for those with grey hair who want a cooler look. “Olive and dark skin tones paired with this colour is my favourite, as the contrast between platinum hair and darker skin is stunning. It's more challenging to achieve on dark tones, but we often aim for a more creamy blonde in this case.”
BLONDE CARE KIT
Keep your hair looking glossy and perfectly toned for longer with these blonde-boosting and colour-protective home products…
Philip Kingsley Pure Colour Anti-Fade Shampoo, buy it here for £25
This seals your hair’s cuticles, creating a barrier by locking in colour and moisture, and blocking out damaging factors like pollution.
Evo Fabuloso Platinum Blonde Colour Boosting Treatment, buy it here for £25
A nourishing treatment that conditions and neutralises unwanted brassy, yellow tones with a punchy violet formula.
Sun Bum Protecting Heat Protector, buy it here for £15.99
A featherlight shield between your hair and UV rays, it helps protect your colour and minimises sun-induced fade.
Josh Wood Colour Shade Shot Gloss, buy it here for £19
Depending on your tone, opt for either the Icy Blonde shot to keep your colour cool or the Champagne shot to ensure a long-lasting golden effect.
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