INTER MILAN CEO for sport Guiseppe Marotta admitted to turning down the chance to sign Erling Haaland for just £1.7million back in 2018.
The football executive was working at Juventus at the time when he passed on the highly rated forward who was playing for Molde, and admits it was one of his 'biggest regrets'.
He said: "I have many regrets. The last one is Haaland, who could have joined Juventus for €2-3million (£1.7-2.6m).
"In such cases, you have to have the strength to go beyond your budget when they tell you that he is a talent to be signed.
"That's where the financial creativity of doing the operation comes in."
The former Old Lady CEO also believes Serie A will be unable to attract the likes of Halaand nowadays.
Marotta admits there is a 'huge gap' between Serie A and leagues such as the Premier League and LaLiga.
He continued: "Haaland is one of the best strikers in Europe now. Can he come to Italy now? Absolutely not.
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"There is a huge gap with the Premier League or La Liga.
"We are a transitional league, not the final destination."
NOT bringing Haaland to Juventus in a 'transitional league' has cost Juventus making a cool £60m-plus profit.
The serial goal scorer's market value has increased by almost £100m in a year and a half since joining Borussia Dortmund in the Bundesliga.
Haaland has also proved he can perform at the top level, picking up last season's Champions League top scorer award.
The 21-year-old's 68 goals and 19 assists in 67 games for Dortmund has made him one of the most highly sought after young players.
The likes of Manchester United, Man City, Barcelona, Real Madrid, Paris Saint-Germain and Bayern Munich are all interest in signing the Norwegian hitman next summer.
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