TEXAS furniture salesman Jim 'Mattress Mack' McIngvale is all-in on the Cincinnati Bengals at Super Bowl LVI.
Known for his ambitious wagers, the 70-year-old tycoon makes the huge bets to cover his free giveaway promotions.
And he's bet big on underdogs Cincinnati to upset the Los Angeles Rams at SoFi Stadium.
McIngvale has placed a whopping $4.5million bet on the Bengals beating the Rams in the NFL finale, at money line odds of +170.
If quarterback Joe Burrow can lead his team to their first ever Super Bowl title, the Texas magnate will net a huge $7,707,800 in winnings.
Sports gambling is illegal in Texas, so 'Mattress Mack' had to cross state lines to Louisiana to place his monster gamble.
He pulled into a gas station and logged his bet with Caesars Sportsbook's online app, making it the biggest mobile wager ever placed.
With a net worth upwards of $300m, he is hopeful that the Bengals can make history and land him a seven-figure return.
McIngvale is no stranger to big bets and shot to international attention when he placed $2.4m on favourite Essential Quality to win the 2021 Kentucky Derby.
But luck wasn't on his side that day, with his charge unplaced as Medina Spirit romped to victory.
He's also lost millions on bets including the Astros to beat the Braves in last year's World Series and a pre-season $2m wager on the Patriots winning the Super Bowl.
Those setbacks haven't stopped Mack from going big again though as he targets an end to his losing streak.
He said: "I'm not nervous, I'm excited about the Cincinnati Bengals winning that big game.
"I've lost so many big bets in a row, I'm bound to win one sometime, and this is going to be it.
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"I drove to the Louisiana state line and went into a convenience store and punched the bets in.
"And it took about an hour, because I had to do $200,000, then $500,000, then $200,000 and $500,000.
"The people in the convenience store didn't know what I was doing, but I got all $4.5m in."
It's not just McIngvale who will profit from the Bengals winning on Sunday though – his customers will too.
He is running a promotion that will see him fully reimburse anyone who spends more than $3,000 at his three Gallery Furniture locations before the big game.
Mack continued: "I hope the customers get a lot of free mattresses and a lot of free recliners.
"It's going to be fun either way."
The Bengals take on the Rams in LA on Sunday, February 13 with kick-off at 6.30pm EST.
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