CANDIDATES hoping to land a £250,000 investment from Lord Sugar are forced to live with their competition.
But what goes on inside The Apprentice house – and what are the rules they are supposed to abide by? Here Amy Anzel dishes the dirt after living on Billionaires' row in Hampstead, North London.
Dress limit
CANDIDATES must choose just THREE dresses to wear throughout the series' entire filming process in the boardroom.
Amy said: "I've watched the show for ten years and never noticed the female candidates have three dresses that are rotated.
"It's interesting because the boardroom scenes are always so intense but you don't spot they're repeating their outfits.
"The men got to change their ties."
Banned items
THERE is no TV, newspaper or books, internet or phones allowed in The Apprentice house.
Also, knowing the time is also discouraged.
"There were no clocks in the house so you never know the time," explained Amy.
"Being sleep deprived and never knowing the time makes you feel all over the place. You can't focus.
"There's no TV, newspaper or books, internet or phones. It's a very strange way to live. It's so odd."
Circle of trust
AFTER signing up to The Apprentice, candidates must choose up to five people they trust enough to tell – without the secret leaking.
Out of these five close friends or family, stars can talk to one every week.
Amy said: "We have a circle of trust. You can only tell five people you're doing the show.
"Everyone else you have to lie to that you're doing jury duty or something."
She added: "Once a week you can speak to your circle of trust and your child as well if you have one.
"You get 20 minutes to speak to them. You're not allowed to give anything away.
"There's always someone listening."
Chaperones
THE Apprentice stars are watched 24/7 – and can't even go to the toilet without being followed.
"Four house producers live with you," explained Amy.
"You couldn't go to the loo without being chaperoned when you were out on tasks.
"They say it's to protect us but I think it's the other way around really.
"You're not allowed to do any task talking.
"When they switch the teams around they'll move your bed from one room to the other so you're not in the same room as someone from the other team.
"It's crazy, honestly."
Late-night dinners
YOU would think candidates were dining in fancy restaurants throughout their experience.
But Amy says their days are so long that they often eat late at night.
"The rule was if we were back before 8pm from the task you had to make your own food.
"In the fridge they had food you had requested, but after 8pm they'd have a caterer in instead."
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Amy added: "You'd go to bed by 9pm or 10pm at the latest because you had to get up at 3am. They were exhausting, long days, but you get used to it."
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