RICHARD Madeley shared his bizarre food craving with Good Morning Britain viewers today saying it was sparked by lack of sleep and early starts.
The 65-year-old said he gets just four hours kip a night and the lack of shut eye has caused havoc on his diet.
I'm A Celeb star Richard arrives at work before 5am to prepare to go live at 6am, and the programme finishes at 10am.
He told co-host Susanna Reid today: "I do find I am absolutely starving at the end of this show, after having four or five hours sleep.
"I have an incredible craving for tinned spam.
"But it's only when I do this show.
"Sometimes I actually get in the car and go to the shops and buy a couple of tins," Richard continued.
The pair were joined by Dr. Amir Khan on the show, who spoke about how a lack of sleep is connected to weight gain.
Dr. Amir replied: "It's sugary and fatty foods that you crave when you don't sleep so much because of hormone imbalances.
"But also that part your brain craves a reward, and spam is your version of a reward."
"You can get low-fat spam as well," Richard continued as Susanna rolled her eyes and said: "Are you angling for a sponsorship?!"
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Susanna admitted she too found herself reaching for snacks in the afternoon, adding: "That moment about three o'clock in the afternoon where I'm hit by a snack attack, I cannot stop stuffing my face."
Dr. Amir explained: "Lack of sleep encourages your impulse behaviour.
"It shuts down your frontal lobe, which helps you make good decisions."
Viewers seemed to enjoy the candid chat and one person tweeted: "I often get a craving for a double bacon double sausage bap from McDonald’s #gmb and normally 2of em cos I’m a fat old b*****d"
One more said: "Spam 🤢 what does he do, go to bed after doing #gmb and wake up in 1943?"
Another viewer said it was a "100% Partridge moment" from Richard, who is often compared to the fictional host Alan Partridge.
Susanna quit booze in 2019 after her doctor warned she was at risk of damaging her body permanently.
The Good Morning Britain star has been open about her weight loss and looking after her health.
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