RIHANNA is upping the ante once again as she posed for another sultry lingerie campaign shoot for her upcoming Savage X Fenty Valentine's Day collection.
The fashion and beauty mogul, 31, oozed sex appeal in the scantily clad Instagram shot, which saw her wearing her lingerie brand's 'Eye Heart U' patterned bra.
Taking to Instagram, the Work songstress sat in front of a chest of drawers as she modelled the pout print bra while holding onto a white teddy bear.
The fashion icon worked her raven-coloured hair into a tousled style, which fell down one shoulder, as she seductively starred down the camera lens.
Shared on Savage X Fenty's Instagram, the caption read: "We're officially one month out from #ValentinesDay and @badgalriri has blessed us.
"We're re-launching one of our best-selling styles – 'Eye Heart U!'. Get you some now because y’all know they go fast! #XXSavageX".
Rihanna's skin-flashing display comes days after she posted several photos from her upcoming range to Instagram.
In one of the photos, the designer smirked as she caressed her breast while clad in a matching ruby red bra and panties set.
The songstress wrapped a quilted jacket around her waist as she coyly teased the lower half of her body.
Designer Adam Selmanm, who poses with the star in one of the shots for the campaign, teamed up with the singer to create this new line.
He told InStyle of how it came about: "I saw Rihanna, and when we went in for a hug, she whispered in my ear, ‘You have to do Savage X with me.’
"I was like, 'Ok, sure.' We went about our business, and a few days later, she texted me like, ‘No, I'm serious. You have to do a collaboration with us.’"
He continued: "I wanted to do something that was still in the spirit of Savage X Fenty, but give them an offering they didn't have already.
“I really pushed into sexy '80s cuts, and was inspired by '80s lingerie and Frederick's of Hollywood.
READ MORE IN SHOWBIZ
SO BLUE 
Strictly Nadiya Bychokova looks exhausted after tour rehearsals following split
How Amanda Redman badly burnt her arm
CHAOS as Rachel Stevens to miss Dancing on Ice live show after horror accident
Marvel's Moon Knight actor Gaspard Ulliel dies age 37 as cause of death revealed
"I wanted to keep it cheeky and playful, so I added hearts, and ruffles, and a topless babydoll dress.
"I went almost as girly and lovey, lovey, lovey as possible, and then I made it super sexy to counteract that."
Rihanna started the inclusive Savage X Fenty lingerie brand in 2018, a year after launching her cosmetics company, Fenty Beauty.
Source: Read Full Article