Steph’s Packed Lunch is set to undergo a huge shake-up in its schedule as it takes on ITV by airing at the same time as both This Morning and Loose Women.
The show will now run from 12noon until 2:10pm, extending its current slot by an extra 30 minutes each day.
Host Steph McGovern revealed the news to viewers in a live announcement from Leeds, where the show is filmed.
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“I’ve been teasing you all morning about some big news that I wanted to share. I’m very excited to be able to finally tell you we are getting even more packed, because we’re getting an extra 30 minutes added to the show," said Steph.
“So, from April, we’ll be starting every day at midday. It means that it’ll be two hours of Packed Lunch.
“So, it starts when we return from our Easter break, on Monday 17th April at 12pm. So, there we are! That’s exciting news isn’t it.”
The move is a sign of confidence in the show, which has become increasingly popular with viewers since its debut in 2019 under a different name.
The show was rebranded as Steph’s Packed Lunch in 2020, and has gone on to feature celebrity guests, topical news stories, and real-life stories.
Steph took the opportunity to thank viewers at home for their support and shared her excitement at the show's new slot. “I just want to say thank you to all of you at home for sharing your lunchtimes with us.
“It is because of you that we get to do this every day, and we couldn’t be happier to be spending even more time with you. So, thank you, it’s a real honour to do this.”
This move is sure to be a boost for Channel 4, as it seeks to increase its daytime viewership and take on rivals ITV.
In late 2019, Channel 4 announced that the new live daytime programme presented by McGovern, originally titled The Steph Show.
In 2020 the new show aired for the first time from the specially built studio overlooking Leeds Docks, just one week into the coronavirus lockdown.
Steph’s Packed Lunch will return on the 17th April at the new time of 12pm until 2.10pm
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