What was the Nick Kamen Levi advert?

MADONNA'S musical protege and iconic model Nick Kamen has died at the age of 59, a friend of his family has confirmed.

The Essex-based star was best known for starring in a racy advert for Levi's 501 jeans, filmed in a launderette.

What was the Nick Kamen Levi advert?

Shot in 1985, the now-famous Levi's advert was met with widespread attention, even catching the eye of global superstar- Madonna.

The queen of pop claimed she had been taken by Kamen's "charisma" and "beautiful voice".

The raunchy advert for Levi's stonewashed 501 jeans, sees Kamen stripping off his shirt and jeans as several women ogle him.

Soundtracked by Marvin Gaye's racy single I Heard It Through The Grapevine, the advert proved to be a big hit & helped boost the company's denim sales by 800%, making him a sex symbol in the process.

Madonna then contacted Kamen- real name Ivor Neville Kamen- and asked him to record the synth-pop hit Each Time You Break My Heart,- with the Vogue star lending her vocals as a backing singer.

Who else did Nick Kamen model for?

Kamen first came to the public's attention in 1984 when Ray Petri featured him on the front cover of The Face, where he was regularly photographed by Jamie Morgan.⁠

The cover showed him wearing a ski-hat, lipstick, orange roll-neck sweater and aviator sunglasses.

His metrosexual, effeminate appearance on the cover caught the eye of numerous fans and skyrocketed him to fame.


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