McDonald's unveils plans for NEW restaurant chain called CosMc's

What is CosMc’s? McDonald’s new spin-off brand, When will the new restaurant open? Which locations will it be available in?

  • CosMc’s will have all of the DNA that makes McDonald’s so successful but will come with its own unique personality, CEO Chris Kempczinski claims
  • It is named after the brand’s extra-terrestrial mascot CosMc which appeared in adverts in the late 1980s and early 1990s
  • The company will bring CosMc’s restaurants to a handful of areas in ‘a limited geography’ in early 2024

McDonald’s has unveiled plans for a new restaurant chain called CosMc’s which is based on an extra-terrestrial mascot that featured in adverts more than 30 years ago.

The fast-food giant provided details about the upcoming project in its second-quarter earnings on Thursday. 

CosMc’s will have all of the DNA that makes McDonald’s so successful but will come with its own unique personality. 

It is named after the brand’s mascot CosMc which appeared in adverts in the late 1980s and early 1990s. He is a yellow-colored character who is part alien and part robot and craves McDonald’s food.

The new spinoff chain of smaller restaurants will be tested in a few sites early next year. 

McDonald’s has unveiled plans for a new restaurant chain called CosMc’s which is based on an extra-terrestrial mascot that featured in adverts more than 30 years ago

The fast-food giant provided details about the upcoming project in its second-quarter earnings on Thursday

‘CosMc’s is a small-format concept with all the DNA of McDonald’s, but its own unique personality,’ McDonald’s CEO Chris Kempczinski said on Thursday.

The company will bring CosMc’s restaurants to a handful of areas in ‘a limited geography’ in early 2024.

More details will be shared on McDonald’s’ investor day which is set to take place in December. 

CosMc first appeared in the company’s fictional world, McDonaldland, where Ronald McDonald and his other friends live. 

He has six arms and relocated from a home in outer-space when he found out about burgers and fries from McDonald’s. 

Sales at McDonald’s restaurants that have been open for at least 12 months rose over ten percent the second quarter of 2023 while globally the company saw a nearly 12 percent rise in sales, thanks in part to Chinese growth, reports CNN. 

The chain has struggled with other ventures in the past, famously divesting from other brands it purchased including Chipotle as the distractions were cited as a reason for a dip in McDonald’s sales. 

It is named after the brand’s mascot CosMc which appeared in adverts in the late 1980s and early 1990s 

He is a yellow-colored character who is part alien and part robot and craves McDonald’s food

‘CosMc’s is a small-format concept with all the DNA of McDonald’s, but its own unique personality,’ McDonald’s CEO Chris Kempczinski said on Thursday

The return of CosMc comes after the fast-food chain brought fellow mascot Grimace back to the forefront. 

It introduced the Grimace Birthday Meal and it included a bright purple milkshake.   

The mascot appeared in a 1980s ad which also featured Ronald McDonald, Grimace and McDonaldland’s Professor. 

It showed an object which appeared to be a UFO landing before a head and six arms. pops out. 

‘Hi-ho Earth people, CosMc here. I popped in from outer space on a trade mission,’ CosMc says. 

The mascot was later featured in a 1990s Nintendo game titled M.C. Kids with fellow McDonald’s character the Hamburglar. 

Source: Read Full Article