Meghan Markle needs to build a brand that isn’t based on her grievances if she wants to be a global business success, ex Vanity Fair editor Tina Brown says
- Tina Brown was asked how long-lasting Sussex brand can be across the world
- She said Prince Harry, 38, would ‘always be royal’ as the son of Charles and Diana
- But she insisted that Meghan, 41, needed to find and focus on a cause of her own
Meghan Markle needs to build her own brand that isn’t just based on her grievances if she wants to be a global business success, a royal expert has said.
Asked how long-lasting the Sussex brand can be across the world now the couple are semi-outside the royal fold, ex-Vanity fair editor Tina Brown said Prince Harry, 38, would ‘always be royal’ as the son of King Charles and Princess Diana.
She told the Cheltenham Literature Festival yesterday: ‘He will always have the iconic status that that has. He does have an identity, his Invictus [Games] has an authenticity and people relate to that.’
But she insisted that Harry’s wife, Meghan, 41, needed to find and focus on a cause of her own.
She said: ‘I think Meghan does really need to find the thing she cares about the most and develop her own sort of brand that isn’t just a grievance brand, that is actually something we recognise as hers.
‘It’s hard to find that and I think she hasn’t yet found that but I think she could if she rows back from the focusing always on what didn’t work.’
Meghan Markle needs to develop her own brand that isn’t just a ‘grievance brand’ if the Sussexes are to be successful globally, a royal expert has said
Brown, who was speaking to promote her latest book, The Palace Papers, said on stepping back as senior royals, the Sussexes hadn’t anticipated the challenges of life outside the palace operation.
‘The Sussexes didn’t realise how hard it was to create a rival platform. You’re essentially at the mercy of PRs who [specialise in making people look good].’
‘The people who achieved it, the George Clooneys and the Oprahs, they are very good at it.
‘It’s very difficult when you want to be above it. It’s much harder than it looks.’
Earlier this month, the Mail’s Richard Eden revealed that the Duke and Duchess of Sussex had ditched Sunshine Sachs, the New York-based public relations outfit that had been advising Meghan since her days as an actress on the legal drama Suits.
The couple have a string of major projects in the pipeline including Harry’s forthcoming tell-all memoir and a reality television documentary as part of a $100million deal with the streaming giant Netflix.
Brown told the Cheltenham audience that ‘the jury is out’ in the USA over Harry and Meghan’s popularity.
‘Given that they’ve now staked their livelihoods on product, on entertainment, it’s going to be about what they do.
Asked how long-lasting the Sussex brand can be across the world now the couple are semi-outside the royal fold, ex-Vanity fair editor Tina Brown said Prince Harry, 38, would ‘always be royal’ as the son of King Charles and Princess Diana
Brown, who was speaking to promote her latest book, The Palace Papers, said on stepping back as senior royals, the Sussexes hadn’t anticipated the challenges of life outside the palace operation
‘Meghan’s first Spotify podcast about Serena Williams was very successful – she knocked America’s number one podcaster, Joe Rogan, off the top spot.
‘She’s got a good podcasting voice. They have to prove themselves now in the gladiator arena of entertainment.’
Brown added that Harry’s book was ‘a huge mistake’ but that he was now under a lot of pressure to publish.
‘I wouldn’t be surprised if he feels [that it’s a mistake] but the truck has rolled along. It’s not just the advance.
‘The publisher has a lot staked on it. I think it’s a huge problem for them. I feel really bad for him at the moment.
‘If he doesn’t do the book I think it’s a real mess, business-wise and if he does do the book it will really alienate him from his family.
‘No matter how bad things are, no one wants to be alienated from their family.’
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