Shoppers are taken to the cleaners! The price of household cleaning products soars by as much as 90 per cent in UK supermarkets

• Asda’s own-label Just Essentials Thin Bleach 2l rose by 20% from 50p to 60p

The price of putting a sparkle into Britain’s homes has rocketed as the cost of some popular everyday household cleaning products has almost doubled, according to a new report yesterday.

For the latest data reveals that prices of bleach have shot up as much as 90 per cent across the traditional big four High Street supermarkets in recent weeks.

It means a hefty hike for millions of houseproud shoppers when they head for the major multiple retailers to buy their favourite household bleach to ensure clean loos and germ-free kitchen counters.

Research by trade magazine The Grocer using Assosia data reveals that shelf prices of bleach have soared by as much as 90 per cent across Tesco, Asda, Sainsbury’s and Morrisons in the 12 weeks to 6th June.

It showed that Asda’s own-label Just Essentials Thin Bleach 2l, for instance, rose by 20 per cent from 50p to 60p on 17 April. It then rose again on 4 May by 41.7 per cent to 85p – a 90 per cent price increase overall in the 12-week period.

The price of putting a sparkle into Britain’s homes has rocketed with the cost of popular household cleaning products almost doubling (File image)

Bleach prices have shot up as much as 90 per cent at the big four supermarkets in recent weeks, latest data reveals (File image)

Morrisons’ own-label M Savers Thin Bleach 2l, meanwhile, went up in price 19 per cent from 42p to 50p on 3 April. It increased again by 20 per cent, from 50p to 60p, on 24 April – a 42.9 per cent increase across 12 weeks.

Inflation has also hit some branded lines. Domestos Citrus Bleach 750ml, for example, grew 21.7 per cent £1.15 to £1.40 in Tesco on 11 April. It then went up 6.4 per cent to £1.49 on 22 April – a 29.6 per cent rise overall.

While Tesco advised that household bleach products were available at a range of prices, neither Asda nor Morrisons had responded to requests for comment as The Grocer went to press.

A spokeswoman for Domestos told The Grocer that the brand was ‘experiencing significant increases in input costs’, but it always tried to ‘absorb as much of the cost pressure ourselves before passing on pricing to consumers’.

Shelf prices were at the discretion of the retailer, she added.

The price increases for bleach in the supermarkets follow last year’s global shortage of chlorine, which forced UK swimming pools to close over summer.

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