Boux Avenue launches new sports collection fronted by Montana Brown and Georgia Steel

IF you're looking to get active this year, or new lockdown then Boux Avenue's new sports collection is for you.

The new collection is fronted by Montana Brown, and Georgia Steel and wants us to believe in the power of us.

Boux Avenue's new collection aims to encourage customers to feel confident, empowered and supported, whilst wearing Boux Sport.

  • Boux Avenue Sport Collection – buy here

Available in sizes XS to Large, Boux Avenue’s new season collection is available at 

It's price from £20, and includes everything you could need to start the year off right including sports bras, leggings, bags and more.

Boux Avenue's latest collection brings more choice than before, with new shapes and colourways, and on trend design.

Expect key details such as the bold 'Boux Sport' branding to make a return, double-strapping on the crop tops, all new high-waisted, textured panelled cycling shorts, and sweat wicking running jackets.

It's good news for fans of last years collection, as the textured legging is back, in two new colours including cobalt blue, as well as a two-tone marl range designed in a new super soft and stretchy texture.

Designed in London, the collection has been launched and supported by Georgia Steel and Montana Brown, alongside influencers Paris Kinnear and Sophia Peschisolido; with the girls representing the confidence, power and positivity that Boux Avenue wants to empower customers with through the new collection.

Chief Marketing Officer, Hind Palmer, comments: ‘2021 is the year we all have been waiting for, so just in time, the new season’s Boux Sport collection is here and truly has something for everyone.

"Whether you are up for a daily walk or a 30 minute Bikram yoga session, the new shapes and bold colours will support you all the way. Plus, made all in sweat wicking, breathable and stretchy fabric, this collection is ready for whatever 2021 may throw at you!’

Boux Avenue’s new season collection is available in sizes XS to large, and is available to purchase now at 

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