Christopher John Rogers Is Popping Up at Target

Mark your calendar: Christopher John Rogers is releasing an exclusive Target capsule collection later this spring.

The CFDA Award–winning designer is joining cult-favorite brands RIXO and ALEXIS for the latest iteration of the retailer’s limited-edition Designer Dress Collection, which will feature an array of vibrant and punchy statement dresses that celebrate each designer’s signature style. Target debuted its Designer Dress Collection concept last year with a collaboration that featured three women-led brands: Lisa Marie Fernandez, Cushnie, and LoveShackFancy.

Rogers announced the news on his Instagram today, sharing a sneak peek of a bold, floral, belted maxi dress that will be part of the upcoming release.

“Been holding this one in for a while!” Rogers captioned the post. “Super excited to announce our partnership with Target on exclusive dresses ranging from sizes XXS-4X. My original muse, Aba Mfrase-Ewur, in our Crawfish floral cotton frock, inspired by archival couture and vintage floral seed packaging. #ChristopherJohnRogersxTarget launching this Spring! 🎯”

Additional preview images from the collection feature peeks at two more Rogers offerings: a lime-green and yellow plaid-print smock dress, and a floral-print, puff-sleeved, ruffled mini number. Rogers’s designs for the mega retailer showcase his signature vivacious and joyful approach to design, albeit this time for a more accessible audience.

The release will include more than 70 original dress designs courtesy of the creators and is set to be Target’s most size-inclusive collection to date, offering sizes ranging from XXS to 4X. In traditional Target fashion, the collection will be affordably accessible as well, with individual pieces priced from $40 to $60.

Shop the collection this spring at select stores and online at

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