Home » Fashion » kate spade new york Launches 'Celebrate Pride Campaign' In Partnership With The Trevor Project
kate spade new york Launches 'Celebrate Pride Campaign' In Partnership With The Trevor Project
kate spade new york is no stranger to community outreach and advocacy when it comes to the LGBTQIA+ community. Now, the acclaimed fashion brand has revved it up a notch for June in celebration of Pride Month. In support of the LGBTQ+ community, kate spade new york launched its “Celebrate with Pride” campaign with the release of a video-first content series across its website and social channels.
The “Celebrate with Pride” campaign, which openly invites the LGBTQIA+ community to share personal anecdotes pertaining to their mental health,features an iconic cast of LGBTQIA+ individuals such as Dr. Ashley Elliott, Crystal Anderson, model Emira D’Spain, and singer-songwriter Justin Vivian Bond. In addition to sharing their own mental health journeys, the panelists discuss the intersection of Pride and advice they’d offer to LGBTQIA+ youth who may be struggling with their own identity.
“It’s crucial for fashion brands to use their platforms to support the LGBTQ+ community during Pride Month and – most importantly – maintain that support throughout the year. Now more than ever, brands must show up for their communities in the most authentic way with positive and inclusive representation,” kate spade new york‘s Chief Marketing Officer Jenny Campbell told ESSENCE.
As she talked about the ‘Celebrate with Pride’ series, Campbell reflected on the candid discussion between the LGBTQ+ community members about fashion and beauty as a means of self-expression and identity, and how it boosts their mental health, during and beyond Pride. “Fashion is a specific, visual way for people to express their identity outwardly – to instantly create, and adapt and recreate, their own narrative, with agency,” Campbell added. “We wanted to share those authentic, diverse LGBTQ+ perspectives, through the lens of our own brand pillars of joy, mental health, and empowerment, specifically around Pride. We are continuously inspired by the expression of fashion in the LGBTQ+ community, which influences our approach to product design – especially around Pride – and our inclusive marketing efforts.”