This is the story behind the well-known Aldi logo that you never knew – and it dates all the way back to 1913

• Australian shoppers love discount store Aldi but many don’t know its origins
• The store’s logo has been redesigned multiple times over the years
• The brand originally dates back to the 20th century when it was called ‘Albrecht’ 

Aldi has become a well-loved staple amongst Australian shoppers in recent years. However, most people don’t know the real meaning behind the German superstore’s iconic logo.

The famous brand dates back to 1913 when the ‘Albrecht’ store was established by Anna Albrecht in Essen, a small town in Germany. 

Her two sons,  Karl and Theo Albrecht, went on to become the founders of the chain in 1946.

The store was called Aldi as it’s a combination of their second name Albrecht, and ‘Diskont’, the German word for discount.

Aldi has become a well-loved staple amongst Australian shoppers in recent years. However, most people don’t know the real meaning behind the German superstore’s iconic logo (pictured)

The logo was originally designed with the words ‘Karl Albrecht Lebensmittel’ in white on a red background (pictured)

The logo was originally designed with the words ‘Karl Albrecht Lebensmittel’ in white on a red background.

It then changed to ‘Albrecht’, before becoming ‘Aldi’ in 1975 when it was stylised in white writing on a blue background.

The logo became recognisable as we know it today when the ‘A’ symbol above the name appeared in 1982, alongside the border of orange, red and yellow.

Over time the logo changed to Albrecht in white writing on a blue background

The brand became ‘Aldi’ in 1975. The name is a combination of the founders second name Albrecht, and ‘Diskont’, the German word for discount

Aldi was actually split into two different companies following a feud between the founding brothers about whether to sell cigarettes at the store or not. 

Aldi Sud is the store Australians are used to, it also operates in China and much of Europe, including the United Kingdom and Ireland.

However, Aldi Nord has a completely different logo and can be found in several European countries, including Denmark, Spain and France. 

Aldi was actually split into two different companies following a feud between the founding brothers about whether to sell cigarettes at the store or not. Aldi Sud (right) is the store Australians are used to. However, Aldi Nord (left) has a completely different logo and can be found in several European countries

The discount chain now has a total of 12,419 stores worldwide, with 576 in Australia alone.

The first Australian outlets opened in 2001 in Bankstown airport and Marrickville.

The store now employs 13,500 people in Australia and has generated $34.2 billion for the economy. 

Aldi logos over the years:

1948 – ‘Karl Albrecht Lebensmittel’ in white on a red background

1957 – ‘Albrecht’ in white on a red background

1963 – ‘Albrecht’ in white on a blue background

1975 – ‘Aldi’ in white on a blue background

1982 – ‘Aldi’ in white on a blue background with the ‘A’ symbol above the name and a red, orange and yellow bordering

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