Gisele Bündchen has joined sportsbook operator and daily fantasy player DraftKings as a special adviser to the CEO and board of directors for environmental, social, and governance (“ESG”) initiatives.
Bündchen and DraftKings have already collaborated on a project in which the company will plant 1,000,000 trees by Earth Day 2022.
"It is very important for successful corporations to make the necessary shifts in ESG initiatives to truly make a difference on a global level," Bündchen said in a release announcing her hiring. "In today’s world, in my opinion, it isn’t enough for companies to just be successful financially. Companies have to be successful in ALL areas, including social impact and sustainability initiatives that impact the future for all of us around the world.”
Gisele Bundchen walks with family members after Super Bowl LV at Raymond James Stadium. (Photo: Kim Klement, USA TODAY Sports)
The 40-year-old former super model has been involved in philanthropy for nearly two decades, with an emphasis on the environment and sustainability, especially in her native Brazil.
Bündchen is also the wife of seven-time Super Bowl champion Tom Brady of the Tampa Bay Buccaneers.
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