Demi Lovato mocked by frozen yogurt shop as they list 'fat-free options' after she slammed them over 'diet culture'

DEMI Lovato has been mocked by the frozen yogurt shop she slammed for triggering her eating disorder with their “diet culture.”

The Bigg Chill in LA came under fire from the singer earlier this week when she called them out for their selection of sugar-free cookies and diet foods.

Following the backlash they received from Demi, 28, after she accused them of “triggering” her eating disorder, The Bigg Chill took to Instagram to mock the star. 

The froyo parlour shared an image of their latest variety of sugar-free and low carb flavors.

On this week's menu customers can enjoy five fat-free options, two low carb options by the brand Carbolite, and one dairy-free option.

They also reposted several supportive testimonials to their Instagram Story, with one post featuring the hashtag #TeamBiggChill.

Posting to 102M Instagram followers, Demi urged the store to "do better" in catering towards people with eating disorders and called them "diet culture vultures".

"Finding it extremely hard to order froyo from @thebiggchillofficial when you have to walk past tons of sugar free cookies / other diet foods before you get to the counter. Do better please," she wrote over the weekend.

She then wrote in a second post: "So, I think I'm gonna have to make that hashtag a thing.

"I will be calling harmful messaging from brands or companies that perpetuate a society that not only enables but praises disordered eating."

The Bigg Chill apologized to Demi for making her feel offended, pointing out that they stock the items to cater for diabetics, celiacs, and vegans.

In private DMs that the Camp Rock star shared on her own Instagram, the store refuted her claims their products were part of diet culture.

The froyo shop stated: "We are not diet vultures. We cater to all of our customers' needs for the past 36 years. We are sorry you found this offensive.

"We carry items for Diabetics, Celiac Disease, Vegan and of course have many indulgent items as well."

Demi's actions were blasted by British TV presenter Piers Morgan, 55, who tweeted that he had been "triggered" by the star.

"I was triggered by Ms Lovato herself," the former GMB presenter wrote.

"The more this repulsively arrogant woman attacked this lovely little store in her staggeringly unhinged and delusional manner, the more furious I became."

Piers – who said he often went to that particular fro-yo store – claimed Demi had attempted to ruin the family-run company by trashing them to her millions of social media followers.

"I find idiot celebrities like Demi Lovato 'triggering' and require THEM to 'Do Better Please," he raged.

Demi – who came out as pansexual after her split from Max Ehrich – then posted an eight-minute Instagram video responding to the backlash, in which she insisted it was never her intention to "bully" the store.

"I am really outspoken about the things that I believe in," the Dancing With The Devil singer said.

"I have to remember that sometimes my messaging can lose its meaning when I get emotional."

The Disney alum went on: "I am human, I am somebody who is very passionate about what I believe in and I've lived through enough to know when to speak up for people who don't have a voice.

"I messaged this fro-yo place. Originally I wanted to make a point and I wanted to call out behaviors that didn't sit right with me."

"As someone who is in recovery from an eating disorder, I still to this day have a hard time walking into a frozen yogurt shop, ordering yogurt, being content with it and keeping it down."

Demi – who previously revealed she struggles with "suicidal thoughts" – admitted she "definitely jumps to conclusions and probably shouldn't have gone about this the way that I have".

She vowed to work with the store to "get the messaging right".

Addressing Piers' comments, she went on: "It's really important that everyone understands that my intentions were not to bully a small business, that was not it."

"I walked in, it was so triggering that I left without fro-yo and made me really sad."

Demi has been open about her battle with an eating disorder in the past, having gone to a rehab facility aged 18 to treat bulimia as well as self-harm and alcohol and drug abuse.

The actress previously revealed the bulimia began when she was eight and is still "constantly" in the back of her mind.

After rehab, she moved into a sober-living facility in Los Angeles for over a year, and stayed clean until her 2018 relapse and near-fatal heroin overdose.

You’re not alone

SUICIDE is the 10th leading cause of death in the US, according to the Centers for Disease Control and Prevention Leading Causes of Death Report from 2018.

There were "more than two and half times as many suicides" in the US than there were homicides, according to the report.

For people ages 10 and 34, suicide was the "second leading cause of death" and the fourth for individuals ages 35 to 54.

Suicide is a vital health concern in the U.S. It affects all genders, races and ages.

This is why launched the You're Not Alone campaign.

The campaign calls on readers to discuss their mental health issues with their family, friends and health professionals. We can all pitch in to help out others who may be suffering and help save lives.

If you are struggling to cope, you are not alone. There are many free and confidential programs in the US aimed to help those who are struggling with their mental health.

If you or someone you know is struggling with mental health problems, these organizations are here to provide support:

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  • Trevor Project,, 1-866-488-7386

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