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The NBA and Chinese fintech company Ant Group have entered a strategic partnership in China to work on different projects like video content, broadcasting and membership, Ant Group announced Tuesday.
Chinese fans would gain access to NBA video content on Alipay, a payment app owned by Ant Group, the company said in a statement.
The relationship between the NBA and Ant Group will also feature joint marketing campaigns, digital collectibles and other areas, according to the statement.
Last week, NBA China launched a channel in Alipay that showcases user-generated content from NBA China's network of influencers and Alipay's authorized content creators.
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