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The Masked Singer UK fans have taken to social media to fume over the 'annoying' adverts that keep happening in between segments of the show.

With the popular show catapulting back onto our screens on New Years Day, fans of the show are overjoyed that the guessing game is back in all its glory.

But there is one thing that they absolutely cannot stand – the 'annoying' ad breaks that keep occurring.

One fan took to Twitter and said: "I forget how annoying it is to watch live TV with adverts. #MaskedSingerUK #maskedsinger."

Another viewer of the show penned: "I swear this show is more adverts than singing #MaskedSingerUK."

While a third said: "Just how many adverts can they squeeze in per 5 minutes?!?! #maskedsinger."

And a fourth then chimed in: "Been on 30 minutes and there’s only been 2 songs, the ad break is longer than the bloody programme #MaskedSingerUK"

Even last year when The Masked Singer UK aired on ITV, fans fumed over the constant adverts, with one saying: "#MaskedSingerUK this show would’ve been finished about 2 hours ago if the ad breaks and flashbacks would stop."

This comes as Davina McCall debuted a stunning new hair-do on Sunday night's show, leaving fans wondering if she had ditched her natural locks for a choppy bob style wig.

Wearing a sparkly outfit, Davina showcased her new hairstyle accompanied by a fresh yet glam face of makeup, with her hair down and tousled in loose waves.

She donned a full fringe that sat just above her eyebrows, while many fans compared her new hairstyle to a wig.

The Masked Singer UK continues Saturday on ITV at 7pm

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• The Masked Singer

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