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Christmas shopping: Americans spending slightly more on gifts during pandemic, poll suggests
Shoppers expected to spend $13 billion on Cyber Monday
‘The New Retail’ Author Michael Zakkour discusses the retail industry expecting to see mass spending on Cyber Monday after a record $9 billion was spent on Black Friday.
Americans are expected to spend slightly more on holiday gifts during the coronavirus pandemic compared to last year.
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Consumers will spend an estimated average of $852 on Christmas gifts, $6 more than holiday spending in 2019, when the average was $846, according to a new Gallup poll. And the slight uptick could be part of a trend to make seasons brighter amid rising COVID-19 cases, socially distanced holiday gatherings, and spending time apart from loved ones during the pandemic, the survey suggests.